He’s not exaggerating. Picture this: a corporate keynote in San Francisco, 2,000 people in the audience, live stream to five continents, and the CEO’s mic dies thirty seconds before walking onstage. That’s not a hypothetical. That’s Tuesday.
The magic, Josh says, is how the team handles it. “The best PAs? They’re the ones who don’t freeze. They see something breaking, and they’re already halfway to fixing it.”
Reading the Room (and the Run of Show)
A great PA doesn’t just wait for instructions — they anticipate. Josh calls it “reading the floor.”
“If I see a PA standing still, I get nervous,” he said with a grin. “Because something’s always happening. Gear’s moving, cues are flying, clients are wandering. You’ve got to know what part of the machine you belong to at any given second.”