Plumbago operates in the world of corporate events — the massive, camera-packed productions where CEOs have cue cards and LED walls are taller than the average house. It’s creative, it’s high-pressure, and it’s one of the most consistent ways to make a living in media.
For students coming out of film or media programs, it’s a wake-up call: there’s more than one way to work in “the industry.”
What Makes a Great PA
Rachel didn’t hesitate when we asked what separates a good PA from a great one: “Flexibility,” she said. “Someone who can think outside the box — not by reinventing the wheel, but by using their head.”
Translation: be resourceful before being reactive.
Being a PA isn’t about busywork — it’s about awareness. It’s noticing the details that make everything run smoother: who’s waiting on a cable run, which camera is down, or which exec forgot their clicker five minutes before going on stage.
“Smart, proactive, flexible,” Rachel said. “That’s the trifecta.”
Attitude Is Everything
Ask anyone who’s survived a long show day: production is organized chaos. You’re managing moving targets, personalities, and logistics — often all before breakfast.
