Art of the Assist Part I

At Kincade Productions, we believe the first job on set is the most important one you’ll ever have. It’s where habits form, reputations start, and careers quietly take shape — often between coffee runs and cable coils.

That’s why we launched The Art of the Assist — a three-part blog series celebrating the unsung heroes of production and the professionals who teach them how to thrive in the chaos. Meet Rachel Beck from Plumbago who hires PA’s all the time!

AI has arrived Part III

Matt Silverman has spent his career building stories frame by frame. As Executive Creative Director at Swordfish, he’s worked with companies like Adobe, Apple, Google and Sony to shape the look and feel of digital media. But ask him what excites him most right now, and he won’t talk about the past. He’ll talk about the future — and the students who will inherit it.

AI has arrived. Part II

When Matt Silverman talks about storytelling in the age of AI, you can hear both the excitement and the urgency in his voice. As Executive Creative Director at iBelieveInSwordfish, he’s spent decades translating sparks of imagination into visual stories for some of Silicon Valley’s most innovative companies. But today, he says, the creative toolbox looks nothing like it did even three years ago.

A Day In The Life of a Production Assistant

Let’s be real. If you’re teaching film in a California high school, you’ve likely been asked more than once, “How do I get a job in the film industry?” Enter Avalon Glenn—Production Assistant extraordinaire, Bay Area native, and living proof that the dream is real, but the grind is even more real. Spoiler: There’s coffee, there’s chaos, and there’s a lot of walkie-talkie drama!

Jon Snyder Interview - Part 2 A Production Assistant Working On Movies and TV Is A Rewarding Career!

This is Part 2 of an in-depth Interview with Jon who shares step-by-step what it’s like working as a PA on a feature film production. He started with no experience—You can too! Read more…

Film and Video Director Chris Knox talks about being passionate to get the career you want.

Knox started as a child actor, then began his “real” career by working as a Production Assistant. Knox has been in the biz over 30 years and tells it like it is! Read more…

Jon Snyder Went From In-Between Jobs to Key Production Assistant On Movies and TV Shows In Just Four Short Years!

This is an in-depth Interview on how Jon went from knowing nothing about the film industry in 2016 to working on major sets like Euphoria, and The Affair today. Read more…

Film Production Crews, including Production Assistants (PAs), Create Digital Video Advertising and Commercials

This is an insiders look at how commercials big business and how they are made, including the role PAs have on the shoot. Read more…